Case Studies
Real stories of transformation from Southeast Asia’s most ambitious brands. Explore how Hashmeta Philippines combines data-driven strategy with cultural precision to deliver outcomes that matter.
Featured Success Stories
Deep dives into our most impactful partnerships—complete with verified metrics, strategic execution, and client voices.
Reaching millions of Filipino Gen Z consumers through native TikTok content, trending audio integration, and creator-led storytelling.
- Reach
- 12.4M
- Engagement
- 8.5%
- Conv. Lift
- 45%
- ROI
- 320%
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Challenge
Declining brand affinity among the 18–24 demographic and rising ad fatigue on legacy digital platforms required a fundamental shift in creative strategy to meet Gen Z where they naturally spend time.
Strategy
We designed a platform-native creative strategy using TikTok’s discovery algorithms, pairing macro creators with authentic micro-community voices to spark organic participation.
Execution
- Onboarded 50+ creators across food, lifestyle, and comedy verticals
- Launched a custom branded hashtag challenge supported by TopView and In-Feed ad units
- Deployed real-time trend jacking and community management
Results
- 12.4M unique reach within 30 days
- 8.5% engagement rate (3x industry benchmark)
- 45% conversion lift measured via TikTok Pixel
- 320% ROAS and 2.1B total video views
"Hashmeta transformed how we talk to Gen Z. The TikTok campaign didn’t just drive views—it moved products off shelves."
End-to-end e-commerce transformation accelerating marketplace dominance on Shopee and Lazada through store optimization and live commerce.
- Revenue
- 3.2x
- Traffic
- +150%
- Repeat Buy
- 28%
- Rating
- 4.9★
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Challenge
A legacy brick-and-mortar retailer struggled with digital shelf visibility, low marketplace conversion, and fragmented inventory management across Shopee and Lazada.
Strategy
Integrated marketplace operations combining SEO-driven listing optimization, visual merchandising, performance advertising, and live-stream selling to replicate the in-store experience online.
Execution
- Redesigned Shopee & Lazada storefronts with A+ content modules
- Produced daily LazLive and Shopee Live schedules with trained hosts
- Orchestrated flash sales and chatbot-powered customer service
Results
- 3.2x revenue growth within 6 months
- 150% increase in qualified traffic
- 28% repeat purchase rate from loyalty mechanics
- Maintained 4.9-star seller rating across platforms
"They didn’t just run ads—they built our entire digital retail engine. The live commerce numbers exceeded every projection."
Precision performance marketing generating high-intent leads for loan and credit products through Meta’s ecosystem and educational retargeting.
- Leads
- +200%
- CPL
- -40%
- Apply Rate
- 18%
- CPA
- ₱12
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Challenge
A saturated financial market produced expensive, low-quality leads. Application completion rates were declining while compliance requirements grew stricter.
Strategy
Full-funnel Meta strategy leveraging instant forms, high-fidelity lookalike audiences, and educational retargeting content to build trust before asking for conversion.
Execution
- Produced 120+ creative variants with dynamic language optimization (English and Tagalog)
- Implemented automated lead nurturing via CRM integration
- Deployed pre-qualification questions to filter intent
Results
- 200% lead volume increase month-over-month
- 40% reduction in cost-per-lead
- 18% lead-to-application rate
- ₱12 cost per acquisition at scale
"Finally, a partner that understands compliance and conversion. Hashmeta’s funnel strategy redefined our digital acquisition."
Community-first influencer program building authentic advocacy through micro and mid-tier creators across wellness and fitness niches.
- Impressions
- 5.2M
- Engagement
- 12.3%
- Followers
- +60%
- Sentiment
- 85%
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Challenge
As a new market entrant with zero brand awareness and limited mass-media budget, the brand needed to establish credibility quickly in a crowded wellness space.
Strategy
Hyper-targeted influencer seeding focused on authenticity and long-form storytelling rather than one-off endorsements, prioritizing community trust over reach.
Execution
- Recruited 80 micro-influencers with highly engaged fitness and wellness audiences
- Ran a 3-month ambassador trial with monthly content sprints
- Built a reusable UGC library from unboxing and review content
Results
- 5.2M organic impressions
- 12.3% average engagement rate
- 60% follower growth across brand channels
- 85% positive sentiment score from social listening
"The authenticity of the creator content translated directly to community trust. We grew from unknown to category contender in 90 days."
More Client Wins
Additional results across industries, platforms, and business models.
Performance-driven app install campaign across Meta and TikTok optimized for long-term retention, not just downloads.
- Installs
- 500K
- CPI
- ₱8
- D30 Retention
- 25%
- ROAS
- 280%
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By optimizing event-based bidding toward Day-7 retention signals rather than install volume alone, we reduced uninstall rates by 35% and improved customer lifetime value within the first cohort.
Immersive digital open house experience combining virtual tours, precision geofencing, and high-touch lead qualification.
- Leads
- 1,200
- DL Rate
- 35%
- Site Visits
- +90%
- Conv.
- 12%
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Prospects who engaged with the 360° virtual tour were 3x more likely to schedule a physical site visit. Geofenced ad units around competitor developments captured high-intent buyers at decision stage.
Localized campaign driving foot traffic and delivery app orders through hyper-targeted creative and promotional mechanics.
- ROAS
- 4x
- Orders
- 90K
- New Cust.
- 22%
- Eng.
- 9.1%
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Geo-targeted Meta campaigns within a 5km radius of each branch promoted limited-time meal bundles. Delivery platform co-ops amplified reach during peak lunch and dinner windows.
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